Project
Speech Mobility is a telecom software company based in Montreal. The company was started in 2012 by Bachir Halimi, who founded Excendia, which developed the virtual assistant powering Evatel cloud phone of Speech Mobility.
What is unique about Evatel is the innovative feature that lets clients use one number for all services, including voice, fax and texting, intelligent call forwarding with filtering, voice access to messages while driving, and a mobile app to carry office communications everywhere.
What is unique about Evatel is the innovative feature that lets clients use one number for all services, including voice, fax and texting, intelligent call forwarding with filtering, voice access to messages while driving, and a mobile app to carry office communications everywhere.
My Role
UX/ UI Designer
Collaborators
Dev team, Marketing, Product Management
Duration
12 weeks
Goal
To convince more potential customers to complete the signup process and try the trial product.
Tools
Sketch, InVison studio, LucidChart
Discovered Problems
Confusing interface
-Lack of proper naming on "call to action"s
-An unnecessarily time-consuming process
-To require users to enter their credit card number before getting confirmation about creating an account.
-Lack of proper naming on "call to action"s
-An unnecessarily time-consuming process
-To require users to enter their credit card number before getting confirmation about creating an account.
Developed Solutions
-To simplify the process by offering the user to set up the account and discover the product after submitting the signup form.
-To make consistent naming and visual hierarchy to help less Knowledgable users feel like creating an email.
-Autofill input field to make the process fast and easy.
-To make consistent naming and visual hierarchy to help less Knowledgable users feel like creating an email.
-Autofill input field to make the process fast and easy.
